Marketing Your Brand New App

These days, everyone has a great idea for an app.

According to Apple, app developers are submitting more than a thousand apps per day to the App Store.

THAT is mind boggling.

There are currently 1.9 million apps available on the US App Store, 1.7 million of which are available for download. 73% of those apps are free, while paid apps have an average price of $1.27. Paid games are priced at an average of .63 cents.

That said, coming from a marketing standpoint, that’s a serious consideration in marketing dollars!

But how do you go about marketing your brand spanking new app? How do you go about making your new baby a success?

Well…you if you wait until your app is finished to start marketing, you’ve waited too long. Generally, you should start marketing long before it’s finished and ready for market.

While you’re concerning yourself with the things that go into your app’s characteristics like ease of use and user experience, design, and user retention, you should also be working on the various ways in which you’ll be marketing your app.

Typically speaking, you probably have a limited budget for app marketing, and there are some low cost ways to go about it;

Website and Blog:

Does your app have a corresponding website yet? How about a blog?

Both go without saying, but you need a site, and a blog like…yesterday. If you don’t already have them, get both…NOW. You need people to find you on the web, and both are great to have for contact and support, not to mention branding purposes. As I mentioned at the beginning of this piece, there are millions of apps on the app store, so app store marketing alone isn’t going to be sufficient.

Initially, you can get started with a simple landing page, making sure to include a way for your visitors to sign up for your newsletter (subscription form). Add a blog, in which you can keep your visitors informed with the progress of your app’s development.

For your blog, the more you share with your audience, the more included they’ll feel and the more visibility your app can get.

Inbound and/or Content Marketing

As I said before, you’ll need to add helpful information to your blog about your upcoming app. When using your app’s website and blog as marketing tools, remember that it’s a process that takes time. Using measuring tools helps keep track of what’s going on in your marketing plan at just about any given time, and how it’s working…or not working.