There’s absolutely no getting
away from it anymore. Social media is here, and it’s here to stay.
My name is Debbie Burgin, and
I’m the president at Venture
Digital Marketing. I’m also a card-carrying social media junkie.
I used to crack jokes when I
was watching TV, when at the end of a commercial there’d be a ‘blurb’ saying
“Like us on Facebook” or some such social media plug for whichever company was
paying for the commercial.
Now it’s so commonplace that I
don’t even notice it anymore.
Whether your company is involved in fashion, automotive or real estate, there are any number of digital vehicles that you can utilize for social media success. But you don’t just want to “utilize”. You want to stand out! You want your company to be the name on the lips
of its customers, not some random widget maker.
So how do you go about shaking
up the world of social media with your products or services?
Here are the 4 triggers that
generally set the brain in motion when I start a new client on the road to
social media success. These are just a few easy ways to utilize some of the
tools at your social media fingertips;
1. Think “Smart”
Once you realize that in the
social media realm, very few things are impossible, it kind of ‘sets you free’
in terms of how you’ll think about reaching out to those who should be buying
your products and/or services. Within each vehicle, there is more software and
apps that help you accomplish “smart marketing” (aka: “outside the box”) tasks.
Instagram, as you probably
know, is essentially a photo sharing vehicle. But why stop at a plain old
photo?
When utilizing Instagram,
instead of posting a simple picture, the platform will accommodate video of
about 13 seconds in length. Why not make a 13 second ‘slideshow’ of your best
sellers, newest pieces, etc.? Better yet, why not create a separate account that
just houses your fashion video and/or
slide shows?! (I’m sorry…once my brain starts going, it’s really difficult to
stop, so please bear with me.) The same idea can be utilized on Twitter and
Facebook.
If you’ve got the kind of
designs that are frequently worn by celebrities and other notables, why not
create slide shows of your creations as worn by those people?
3. Don’t be afraid. It won’t
bite.
Twitter is the app/software of
choice for those who like to post in short bursts of 140 characters. Periscope
is a “live video streaming platform” which basically means that you can
transmit a live recording of yourself to your Periscope and Twitter followers.
Using a vehicle like Periscope,
you can let “fans” of your products in on some of the ‘top secret’ goings on
for a part of the production of a much awaited piece or a collection, do a
customer generated Q&A with your creative director, and stream it on
Twitter or Facebook. The possibilities are literally endless.
It happens on occasion that
I’ll make what initially sounds like a hair-brained suggestion to a client
about some aspect of their marketing, in which I’ll catch that ‘deer in the
headlights’ look that says, “Uhhh…what?” I love that look! Those are the
suggestions for ideas that usually catch fire, so if/when you (or your
marketing genius) get an idea to try something that to the best of your
knowledge, hasn’t been done before (might even sound a little crazy), don’t be
afraid, GO FOR IT!
Most business owners don’t
have the time or the inclination to manage their social media tasks throughout
the day/week/month. Automating those tasks say…once a week for days, up to a
week at a time can help you stay on task and keep you in front of those who’re
interested in what your company has to say. Drop in every once in a while and
interrupt the automated tasks with some “real life” communication. Mix it up a
bit!
The above are just a few
really simple, but effective ways of giving your brand a “leg up” in the race
to the social media top of the heap. If you’re not comfortable figuring out how
to go about managing your marketing, Venture Digital would be happy
to help! Simply drop us a line at hello.venturedigital@mail.com.
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